Gmail reputation management

According to Return Path data, 1 of 5 legitimate emails get delivered to the junk/spam folder or blocked. From some email senders more and from some senders less. One dominant email service provider where emails may get delivered to the junk folder is Gmail. When it happens, it is a significant signal to senders that something is wrong and senders must act.

Gmail has more than 1.5 billion email users which is 40% percent from worldwide 3.8 billion email services users. And still, the number of Gmail users increasing day by day.

So, probably you send 40% or even more emails to Gmail users.

When 40% of sender emails get delivered in a junk/spam folder, it has a considerable impact on senders' business. It affects sales, clicks, conversation, revenue, and reputation.

Solution? Forsenders has one! We manage clients' Gmail reputations with Gmail Postmaster Tools.

Gmail Postmaster Tools is a helpful instrument that shows the sender domain reputation on 4 levels.

High - This is a great signal to deliver sender emails into the inbox folder.

Medium - This is an acceptable signal to deliver sender emails into the inbox folder and a tiny part into the junk folder.

Low - Emails are sent in the junk folder and a tiny part of the inbox. So better to improve your reputation.

Bad - Mail coming from this level will almost always be delivered to the spam folder. So sender must improve reputation.

When reputation is in Medium and High levels, it is fine. But when Low and Bad, it becomes harder and harder to get new emails delivered to the Gmail inbox.

Forsenders can help you set up Gmail Postmaster Tools with your domain and manage its reputation.

And that's not all. We can monitor your domain reputation on a daily basis and send a weekly status report.

P.s. I have one useful article that I would like to share with you - how to use and setup Google Postmaster tool. In the article, I mention steps on how you can set up tool and monitor it.

If you think that the tool and reputation management are complicated for you, Forsenders is here to do that work behalf. We will help you with your domain reputation management and strategies to improve it. Also, if you’re using more than one email-sending platform, e.g., for newsletters, transactions, private emails, we will help you to get your domain authenticated in these platforms.

We do the work easily for our clients, helping them with chats, phone calls, and emails.

Now feel free, fulfill this form, and let's start step-by-step work together.

Additionally I want to share a couple of examples from a sender's reputation management.

#1 - client reputation affected due to email volume increase to low engagement recipients. When we found out reputation damage, we questioned the client about his actions. We gave guidelines, and slowly he got back his reputation.


#2 - Client reputation was High before he used some marketing tactics what affected client reputation to Medium level. We questioned the client about his actions. In that time it was hard for the client to comply with our guidelines and reputation drop till low level what affected client sales. We created a strategy, client accepted, and he got back his reputation to medium.

#3 - New client needed a solution to avoid from Gmail junk folder. When we added clients domain in postmaster tool, we found out that the client has Low reputation. Also, by analyzing customer email sending practices, they were not so well. We created strategies and customer get his domain up to medium. When we implemented solution, client got more emails delivered into the inbox.

#4 - We also follow up clients IP reputation. If some of the clients IP addresses reputations are not so well, we highlight IP addresses services to improve reputation. In some cases, we help clients with dedicated IP addresses solutions.

Still not sure if your domain reputation monitoring is essential to you?

I have been working in the email industry for more than ten years. I know Gmail and, I follow it up on a daily basis. When senders damage their reputation and do not take action, it is harder to get their reputation back. So it is recommended to monitor it and manage processes ASAP as reputation gets affected.

Also, you can get a bonus if your domain reputation is good and stable and no reputation strategies are needed. The gift is a 50% discount for additional months of daily reputation monitoring and weekly status reports.

Contact us, and let’s start working together!

Best wishes,
Alexander Vilum
Founder of Forsenders

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