For over a decade, email service providers (ESPs) like Gmail have used recipient interactions to determine whether emails land in the inbox or the junk folder. Today, filtering based on recipient behavior is even more sophisticated and AI-connected, with more ESPs relying on engagement signals to assess sender reputation. Let’s break down how different recipient […]
How to set up and use Google Postmaster Tools – Examples Included
What are Google Postmaster Tools? Google Postmaster Tools is a powerful service that helps monitor the quality of your email campaigns sent to Gmail recipients (@gmail.com and @googlemail.com). By analyzing key deliverability metrics, you can ensure your emails reach inboxes and avoid spam folders. Why use Google Postmaster Tools? Postmaster Tools helps you determine if […]